Become the Face of the Factory : Your Voice means the World for us.

At Cape Breton Beard Factory, we see our products as reflections of the unique individuals who wear them. Every oil, balm, wax and shampoo we create is not just about grooming. It’s about culture, tradition, and the vibrant community that reflects Cape Breton.

Join us in our Face of the Factory Campaign, an Annual celebration of real customers, authentic beards, and the distinctive style of Cape Breton.

This is about real people, not simply models, cause, It's all about YOU !!

Stephen Genois (#bearded_steve) ~ Face of the Factory 2025 👑 #1

Why is it Important to Participate in this yearly campaign?

Stepping up as the Face of the Factory means sharing your experience, your personal style, and your pride in supporting local businesses.

Here’s what makes your participation meaningful:

I. Showcase Real People, Not Stock Photos

You are at the heart of our brand. By featuring real customers instead of professional models, we create an authentic narrative that resonates with everyone. Think about it: when you see others who look like you sporting Cape Breton products, it communicates, “This is the genuine style of Cape Breton.” For instance, studies have shown that brands using real customers in their advertising see a 20% increase in engagement compared to those using models.

II. Put Yourself in the Spotlight

Your pictures or videos might shine on our social media, website, and marketing materials. You'll represent a Cape Breton-made brand that’s embraced across Canada. Letting your beard take center stage can attract attention, perhaps even leading to an increase in local sales. By the end of last year alone, our community initiatives drove a 15% boost in local purchases.

John Evans ~ Face of the Factory 2025👑 #2

III. Earn Perks & Rewards

Get ready for exclusive prizes, special discount codes, and early access to new products. Participation in the campaign is like holding a VIP pass to our Factory, enhancing your experience with us.

IV. Celebrate Community Pride

Joining this campaign means you’ll help narrate the story of Cape Breton, its rich culture, spirited people, and amazing community. You will become a face of the pride we all share for this incredible place.

V. Support the Canadian Local in a Real Way

Each time you share your story, it helps us grow. Every post or hashtag can contribute to creating more jobs, expanding our offerings, and supporting local charities. Your voice is vital in keeping local businesses thriving.

🍁Support Canadian Local 🍁

VI. Capture Your Unique Style

Your beard tells your story. No matter if it’s a full beard or a neatly trimmed stubble, it reflects a part of who you are. Allow us to celebrate that uniqueness.

VII. Connect with Fellow Beard Enthusiasts

Joining our campaign means connecting with others who share your passion for beard care. Here, you can engage with like-minded individuals, exchange tips, and appreciate the diverse styles that symbolize Cape Breton’s charm.

VIII. Share Your Journey

Every beard has a story. From the initial stages of growth to a well-groomed finish, your beard signifies your dedication to yourself. Sharing your ups and downs in grooming allows others to see the heart behind the beard.

IX. Inspire Others

Your experiences can empower others to embrace their own unique styles. When you proudly share who you are, you encourage others to take pride in their beards and explore the wealth of beard care options available.

X. Join the Movement Today !! Be the Face of the Factory 2025 👑.

There are 3 steps that you need to follow in order to participate in the Face of the Factory Campaign: 1) Go to our Google Business Page: Open Our Google Business Page by googling "Cape Breton Beard Factory" or simply click the link below: Go to :  https://share.google/94a955P9t4CHKL3wB

2) Rate us and Share your thoughts on us: Select the number of stars (5 being the best!), write a few words about your experience with us, review our products and your visit to our humble Store.

3) Upload your Favorite Shots: # This step is Important # If you’ve got a great shot or a Video with our products, upload it! Whether it’s your beard looking sharp or your gift set in action, we’d love to see it.

As of now, 2 spots are already filled, with 3 spots remaining. We are actively hosting this event throughout the year 2025. It's time to grab your spot for this year!

So, grab your camera and show off your beard. Your story matters to us, and we can't wait to celebrate it with you!

Handmade on Cape Breton Island